The Meta Tag
What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content. It will also tell a short description of your website. (Put inbetween the tags).
The Title Tag
The HTML title tag isn't really a meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag will appear in the reverse bar of someone's browser when they view the web page. For instance, within the title tag of this page that you are reading is this text: "Meta Tags" - Microsoft Internet Explorer (Or whatever browser you are using). But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
The Title Tag of my childcare website is: A Busy Child Daycare/Childcare ~ Denver, Colorado. Because of the words I have used in my title tag, this improves my ranking in search engines. Give it a try: Go to Google and type in "daycare denver" or "daycare colorado" or any search terms that have daycare, denver, colorado. You will find my website ranks in the top 10. This search also works on Yahoo!, AOL, MSN, or many other search engines. I did not need to pay for inclusion of my website.
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A Busy Child Daycare